Meet Jon Mowat

Jon Mowat is one of Europe’s leading video strategy experts and founder and MD of Hurricane, an award-winning video marketing agency. With decades of experience in the industry, Jon previously produced documentaries for the BBC, and now turns his expertise to create video content to meet clients’ business objectives.


Leading Video Marketing Strategist

As an eminent video strategist, Jon is widely published and a regular speaker at conferences sharing his tips on video marketing strategy and brand storytelling. (link to speaking and book pages). With decades of experience in video marketing, I have written a book to help marketers use video more effectively; "Video Marketing Strategy: Harness the Power of Online Video to Drive Brand Growth" (Kogan Page).

Jon is a regular writer and speaker on video marketing and has been published in a wide range of marketing publications and blogs including Adweek, Brandwatch, CIM, Smart Insights, Social Media Today, as well as in sector-specific trade press.


Background in broadcast TV

In his life before Hurricane, Jon worked at the BBC where he created a large number of 30 and 60-minute documentaries screened nationally on BBC1 and BBC2. Jon covered it all from wildlife to emergency services docs. He has been awarded several TV industry awards including three from the RTS.