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Video Strategy Book
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Video Marketing Strategy Book
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“A fantastically easy to read, practical and hands-on book that covers the theory and practice for creating great video marketing. I learned a huge amount and enjoyed reading it -not an easy thing to achieve! Highly recommended.”
Daniel Rowles, CEO, Targetinternet.com
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Why buy this book?
Video is the single most effective tool that marketers have to raise brand awareness, increase sales, drive website traffic and deliver ROI.
Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'.
Video Marketing Strategy allows marketers to harness the power of video and create effective campaigns. This in-depth look at the world's most powerful medium helps brands to radically magnify their voice by tapping into a level of emotional engagement that can't be achieved any other way. The book explores both theory and practice.
- Find out how multiple videos form wider campaigns
- Learn more about content hubs, activation strategies and testing.
- Gain invaluable advice for incorporating video into a wider content marketing plan.
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Get 20% off with code
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Testimonials
"An exceptionally comprehensive study of the power and necessity of a varied content strategy with video at its core."
"A fantastically easy-to-read, practical and hands-on book that covers the theory and practice of creating great video marketing. I learned a huge amount and enjoyed reading it - not an easy thing to achieve! Highly recommended."
"No industry is having to change and adapt faster than advertising, as technology and culture are drastically changing the way that people connect with brands. An essential read for anyone in the content marketing space."